Elior Sports & Events

Our Approach

With wide-ranging services including match day and non-match day hospitality, through to general admission and retail offers, our experienced team are ready to deliver an exceptional experience for your customers.

For more information, please contact us

Hospitality

Our specialist stadia division focus on delivering hospitality that drives growth for public and private events at stadia. We have the experience and infrastructure to sell non-match day and match day hospitality, organising event packages and marketing, to support growth.

Ranging from VIP dining and hospitality on match days to high-powered conferences and banqueting, concerts, ceremonies and celebrations. Our team is known for delivering exceptional events, driving differentiation and helping uplift revenue with a fresh, seasonal menu that champions the best produce from your region.

Retail and General Admission

The general admission and retail offer sits at the heart of the match day experience - we have the technology, experience and an amazing team who deliver what is needed to support your visitors. Our specialist teams tailor the food offer, concepts and brands, to meet the needs of each of our stadiums.

Our goal is to create something that reflects the venues we operate in and to provide greater choice, quality, and value for money, for both customers and clients.

Elior Champ Rugby

Our partnership with Champ Rugby reflects a shared commitment to people, wellbeing and community. As title sponsor of the league, we are working together to strengthen connections between sport, food and healthier lifestyles, while creating a positive impact for clubs, players and communities across the country.

Spanning 14 clubs nationwide, the partnership provides a platform to champion nutrition, social value and community engagement at every level of the game. From local community initiatives and volunteering programmes to wellbeing campaigns, we are helping clubs deepen community connections, inspire healthier lifestyles and support the continued growth of the sport.

Digital Innovation

We are leading the way with our innovative technology that makes digital ordering much easier and more enjoyable for fans.

Our team provide fresh ideas and innovation that allows us to tailor our offer to create unique and memorable experiences for each stadium contract we operate.

We maximise existing revenue streams with loyalty apps, timed meal deals and high street inspired offers and proactively identifying new ones.

Elior in action at Scottish Gas, Murrayfield

Elior UK work support Scottish Gas, Murrayfield, Scotland’s largest sports stadium and the proud home of Scottish Rugby.

The team increased conference and events revenues by 75%, increased average customer dwell time by 21 minutes, rocketed retail spends by 137%, and delivered match day customer satisfaction ratings of 98%.

Former Scottish Rugby’s Chief Operating Officer Dominic McKay said: “The extension of our contract and relationship with Elior is great for Scottish Rugby and Scottish Rugby Hospitality. This long-term relationship has allowed us to redevelop the suites and ensure that we can carry on offering a consistent high-quality service to our customers and will take the matchday and visitors experience at BT Murrayfield to a whole new level.”

Award-Winning

It’s not just the people on the pitch and on the stage who win the trophies. We have won some of the most prestigious awards going for our work in stadia.